Privacy Policy for Sterling Accommodation Solutions
This Privacy Policy describes how Sterling Accommodation Solutions (hereinafter "we," "us," or "our") collects, uses, and shares personal data when you use our site. Sterling Accommodation Solutions provides software solutions, channel management, property management systems, booking optimisation, integration with SuperControl, and reporting & analytics. We are located at 14 Willow Street, Floor 3, Edinburgh, Scotland, EH2 1EF, UK.
Data Collection
We collect personal data in the following ways:
**Information You Provide Directly:** This includes information you provide when you create an account, request a demo, subscribe to our newsletter, contact us for support, or otherwise interact with our online platform. This data may include your name, email address, company name, job title, and any other information you choose to provide.
**Information Collected Automatically:** When you use our site, we automatically collect certain information about your device and usage patterns. This data may include your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. We may use cookies, web beacons, and similar technologies to collect this information.
**Information from Third Parties:** We may receive personal data from third parties, such as our business partners or marketing service providers. This information may include your contact information and demographic data.
Use of Data
We use personal data for the following purposes:
**To Provide and Improve our Services:** To operate, maintain, and improve our online platform, personalize your experience, and provide customer support.
**To Communicate with You:** To send you updates, newsletters, marketing materials, and other information that may be of interest to you.
**To Process Transactions:** To process your payments and fulfill your orders.
**To Analyze and Understand Usage:** To monitor and analyze trends, usage, and activities in connection with our site.
**To Detect and Prevent Fraud:** To protect the security and integrity of our online platform.
**To Comply with Legal Obligations:** To comply with applicable laws, regulations, and legal processes.
Data Sharing
We may share personal data with the following categories of recipients:
**Service Providers:** We may share personal data with third-party service providers who provide services on our behalf, such as payment processing, data analytics, email marketing, and hosting. These service providers are contractually obligated to protect your personal data and only use it for the purposes we specify.
**Business Partners:** We may share personal data with our business partners in connection with our services.
**Legal Authorities:** We may disclose personal data to legal authorities if required by law or legal process.
**Affiliates:** We may share personal data with our affiliates.
**Other Users:** Data which is generated as part of the usage of our systems, such as reports, may be shared with other users based on the functionality of this service.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights
You have the following rights with respect to your personal data:
**Access:** You have the right to access the personal data we hold about you.
**Rectification:** You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
**Erasure:** You have the right to request that we erase your personal data under certain circumstances.
**Restriction of Processing:** You have the right to request that we restrict the processing of your personal data under certain circumstances.
**Data Portability:** You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
**Objection:** You have the right to object to the processing of your personal data under certain circumstances.
**Withdraw Consent:** If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.
To exercise these rights, please contact us at 14 Willow Street, Floor 3, Edinburgh, Scotland, EH2 1EF, UK.
Data Security
We take reasonable measures to protect personal data from unauthorized access, use, or disclosure. These measures include technical, administrative, and physical safeguards. However, no method of transmission over the internet or method of electronic storage is completely secure.
International Data Transfers